July 2008

TRANSFORM COSMETIC SURGERY APPOINTS NEW CAMPAIGN MANAGER TO BOLSTER BRAND DEVELOPMENT

Britain’s leading and most trusted cosmetic surgery group, Transform, has appointed Penny Langton as Campaign Manager following a multi-million pound brand overhaul last month aimed to reposition the image through a shift in the marketing strategy.

Reporting into Transform’s Marketing Director, Cindy Simmons who is leading the transition, Langton will work closely with each of the 22 individual clinics executing brand campaigns at a local level and ensuring they get to market as quickly and smoothly as possible.

Cindy Simmons comments: "Transform has major plans for the future and we are extremely excited to have Penny join the team. Our new strategy is already proving to be successful and Penny will be working hard to develop the brand even further and ensure the smooth execution of future marketing campaigns."

Prior to joining Transform, Langton worked for Asics UK most recently as Brand Manager for fashion footwear brand Onitsuka Tiger; managing marketing activity and new product launches. Before that, Penny worked at John David Group (JD Sports).

Lagnton, aged 31 from Sale, Manchester, gained a 1st Class Hons Fashion Promotions degree from UCLAN before starting her career with Oxbow UK, London.

-Ends-