NEWS RELEASE -
Date of issue: 21.03.08
BOTOX BOOM FOR BRITAIN’S MEN, 20% OF
BOTOX PATIENTS ARE MEN. MALE BOTOX INDUSTRY WORTH
A MASSIVE £1M IN 2007. MEN IN MANCHESTER AND
LIVERPOOL MOST LIKELY TO HAVE BOTOX COMPARED TO
MEN IN BRISTOL & MAIDSTONE WHO ARE LEAST LIKELY
It seems that today’s men are
giving women a run for their money when it comes to spending on
looking good, as new research reveals that men now account for one
fifth of Botox treatments carried out by Transform Cosmetic
Surgery.
According to the latest figures
from Transform, the UK’s leading cosmetic surgery and non surgical
provider, the number of men opting for the anti-ageing jab has
doubled over the last two years, making the male Botox market boom
– estimated to be worth just over £1m in 2007 alone.
Aware that the stern, solid brows
of George Clooney and Gordon Brown are very desirable, Botox is now
the number one treatment for men who want a little help holding
back the hands of time.
The harassed and stressed
impression furrowed brows give have made Botox very popular amongst
male celebrities in the unforgiving media spotlight and high-flying
businessmen alike. With Simon Cowell recently emerging as a Botox
devotee, men are it seems, no longer as self conscious or
embarrassed to take the plunge.
And although it’s not just male
celebrities that are doing it, there does seem to be a regional
split when comes to vanity, with men in Manchester and Liverpool
most likely to opt for wrinkle-banishing Botox, compared to guys in
Bristol and Maidstone.
Says Shami Choudry from Transform:
"Over the past year alone we have seen a 50% increase in men
choosing Botox and it’s now big business for Transform as men
attempt to keep up with women.
"Men are expected to be eternally
youthful in terms of stamina and dynamism, but they are now being
increasingly judged on their looks and are very aware of the
importance of a good skincare regime in order to keep themselves
fresh faced. And with more and more celebrities admitting to
enhancing their looks, real men aren’t afraid to either and Botox
is no longer taboo."
Anti-aging measures are no longer
just part of the woman’s domain, a recent Mintel report revealed
that today 9 per cent of men would consider plastic surgery
compared with 23 per cent of woman, proving that men are swiftly
catching up with women in the vain stakes.
ENDS